Škoda
Digital World Premiere of the all-new Škoda Fabia
Škoda fans and media representatives were able to follow the world premiere of the new Škoda Fabia on May 4th, 2021 at 7:00 p.m on the Internet at skoda-virtual-event.com. Live and worldwide. Previously to the actual event, guests were able to move around our virtual event freely and discover fascinating details about the Škoda Fabias success story.
The story
Due to rising infection rates (COVID) in the Czech Republic, we were unable to hold a live event with journalists as planned, so we created a purely digital world premiere. Consisting of a pre-recorded livestream and the virtual event platform we had been using and developing since 2020 which had already been successfully used for several world premieres. For the 3D environment we chose a replica of the film set where the car release was shot, the DOX Centre for Contemporary Art in Prague. The entire implementation of the virtual event took less than 2 months.
My responsibilities
Concept assistance, 3D animation & rendering, interface design, fullstack development.
- Part of the content concept
- User journey planning & interface design implementation
- Content coordination of external 3D artist to model the augmented reality vehicle
- Shading and preparation of the augmented reality vehicle with Substance Designer
- Modeling, shading and lighting of the DOX building with Cinema 4D and V-Ray
- Placement & quality control of scanned Škoda employees
- Rendering post-production and preparing for web
- Development of the application using Angular and Firebase
- Deploying the application using Firebase Hosting.
- Concept, graphic walls, light setup, camera movements & placement renderpeople
World Premiere
The actual world premiere took place via livestream. Users who were online during the show were automatically redirected to a page that embedded the YouTube livestream. No active user of the site could miss the event. The entire system was based on a remote configuration that could update the status of the application for all users in real time.
Highlights
In addition to the livestream and other video clips, there were numerous features such as the integration of Škoda employees into the environment, insights into an internal chat of the design team, a virtual assistant who showed possible interactions, tapeart throughout the whole building, camera transitions between the different 3D environments, an augmented reality model of the car and much more.
Augmented Reality Car Model
Virtual assistant
Chat with the design team
Camera transitions
Complete run through
