Fujitsu, 2022, realized at SCHACHZUG
Customer Experience Lab, a new virtual co-creation platform
Instead of traditional PowerPoint presentations the Fujitsu CX Lab enables its sales teams to present products and services in an innovative way through an animated digital city within an interactive web application. With currently 4 different stories in 2 languages, it offers an exciting experience for customers.
Fujitsu's services are often very complex and many potential customers have no concrete examples of how they can benefit from Fujitsu. Our goal was to explain the Smart City not only to visitors of the Fujitsu Forum but to anyone interested via special calls. Within this platform, the presenter has the option to choose between different stories. After selecting, the visitor is experiencing a linear storyline. Here he can switch from the starting point, the Fujitsu Tower, to different parts of the city with camera transitions. In each area, there were opportunities to start different presentations and videos. This replaces a typical salespersons standard PowerPoint presentation with a unified, expandable presentation platform.
User journey, interface design, fullstack development.
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