How did you like it?
Fujitsu, 2022, realized at SCHACHZUG
Customer Experience Lab, a new virtual co-creation platform
Instead of traditional PowerPoint presentations the Fujitsu CX Lab enables its sales teams to present products and services in an innovative way through an animated digital city within an interactive web application. With currently 4 different stories in 2 languages, it offers an exciting experience for customers.
The origin: Our Smart City exhibit at the Fujitsu Forum 2019
Explaining products and services in a simplified way using a digital city comes from an idea we had during a previous project with Fujitsu. With our Smart City exhibit, we explained services to Fujitsu Forum 2019 visitors through beamer projections on a 150 cm high model city using personal examples.
The goals
Fujitsu's services are often very complex and many potential customers have no concrete examples of how they can benefit from Fujitsu. Our goal was to explain the Smart City not only to visitors of the Fujitsu Forum but to anyone interested via special calls. Within this platform, the presenter has the option to choose between different stories. After selecting, the visitor is experiencing a linear storyline. Here he can switch from the starting point, the Fujitsu Tower, to different parts of the city with camera transitions. In each area, there were opportunities to start different presentations and videos. This replaces a typical salespersons standard PowerPoint presentation with a unified, expandable presentation platform.
My responsibilities
User journey, interface design, fullstack development.
User journey planning
Interface design implementation
Development of the application using Angular and Firebase
Deploying the application using Firebase Hosting.
Concepts for the various stories and their storyboards, 3D design
Me Colleagues
Highlights
In addition to features such as multi-language capability and passwordless e-mail authentication, one had the option of uploading the client's logo and own presentations as PDFs when starting a new session. This way, there is no break during the call, as everything can be opened directly via the CX Lab interface. Another highlight is the self-developed presentation component, which provides the most common Power Point tools and shortcuts.
Since the Fujitsu CX Lab is an internal application, I can unfortunately not show more pictures and videos at this point.