CARIAD, 2021, realized at SCHACHZUG
Digital Booth at IAA 2021 for CARIAD
For the first trade fair appearance of the newly launched CARIAD (a software company of the Volkswagen Group founded in 2019), we developed a booth and design concept that was implemented both physically and digitally. The focus was recruiting and the initial presentation of the brand.
In order to make the event an experience not only for visitors to the IAA 2021, we digitally reproduced the physical trade fair 1:1. In addition to various areas such as the HR or Quiz Corner, there was a live format in which talks were broadcast via livestream. Here, topics such as the importance of AI in the automotive industry were discussed. The press conference was broadcast this way as well. The entire implementation of the virtual trade fair booth was completed in less than 6 weeks.
Concept assistance, 3D animation & rendering, interface design, fullstack development.
Complete run through
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