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Škoda, 2022, realized at SCHACHZUG
Digital World Premiere of the new Škoda Enyaq Coupé
Škoda fans and media representatives were able to follow the world premiere of the new Škoda Enyaq Coupé iV live on the Internet at skoda-virtual-event.com on January 1st at 16:00. The website was online in advance, with various teaser videos providing first impressions.
The story
Due to the rising infection levels (COVID) in the Czech Republic we could not hold a live event with journalists, therefore planned a purely digital world premiere. This consisted of a world premiere livestream and a Virtual Event platform we had been using and developing since 2020. For the 3D environment, we created a fictional movie theater around a movie set where the World Premiere pre-show was filmed. The implementation of the Virtual Event happened in under 4 weeks.
My responsibilities
Concept assistance, 3D animation & rendering, interface design, fullstack development.
Part of the content concept for the virtual event
User journey planning & interface design implementation
Modeling, shading and lighting of the Cinema building with Cinema 4D and V-Ray
Rendering post-production and preparing for web
Development of the application using Angular and Firebase
Deploying the application using Firebase Hosting.
Concept, animated graphic walls, camera movements & placement renderpeople
Me Colleagues
World Premiere
The actual world premiere took place via livestream. Users who were online during the show were automatically redirected to a page that embedded the YouTube livestream. No active user of the site could miss the event. The entire system was based on a remote configuration that could update the status of the application for all users in real time.
Highlights
In addition to the livestream and other video clips such as the making-of of the world premiere, we offered multiple features such as two mini-games, a seat selection function and camera transitions between the different 3D environments.
Guess the right shape
Guess the right sound
Seat selection
Camera transitions
Complete run through