How did you like it?
Fujitsu, 2019, realized at SCHACHZUG
Smart City exhibit at Fujitsu Forum 2019
The Smart City exhibit at Fujitsu Forum 2019 enabled visitors to understand Fujitsu's solutions, products and technologies through animated stories. Projections on a 150 cm high model city created a unique look that caught the attention of all visitors and ensured a steady incoming flow of new visitors.
The goal
Fujitsu's services are often very complex and many potential customers lack concrete examples of how they can benefit from Fujitsu. Our exhibit and the city it contained showed visitors examples, partly from the personal perspective of a fictional protagonist. In Story 2, we explain how Fujitsu can help a company manufacture and distribute customized products as efficiently and quickly as possible by optimizing ordering, delivery and production processes. Story 3 is about urban infrastructures. More specifically, how Fujitsu optimizes traffic flows in private and public sectors. In Story 4, we showed how Fujitsu can help a company with digitalization. Digitalization helps companies with automatically and meaningfully analyzing data and optimizing processes to sort through immense amounts of information. Visitors to the Fujitsu Forum were able to select and play a story of their choice on a tablet at any time.
Story 2 - Fujitsu’s Just-In-Time Challenge
Story 3 - Fujitsu Future Mobility Accelerator
My responsibilities
Design & animation, interface design, fullstack development
Assistance in creating the look and feel of the city
Helped create the UV maps for the city model
Animation of the city in Story 2, Story 3 and - in a later project - in Story 4
Creating masks for the city model in Cinema 4D
Development of the small control application with Angular
Concept, city look art direction & design, story 1 animation, backplate animation, sound design
Me Colleagues
Story 4 - Fujitsu Data-Driven Transformation (Available after an update in 2020 digitally, e.g. with VR glasses)