How did you like it?
CARIAD, 2021, realized at SCHACHZUG
Digital Booth at IAA 2021 for CARIAD
For the first trade fair appearance of the newly launched CARIAD (a software company of the Volkswagen Group founded in 2019), we developed a booth and design concept that was implemented both physically and digitally. The focus was recruiting and the initial presentation of the brand.
The story
In order to make the event an experience not only for visitors to the IAA 2021, we digitally reproduced the physical trade fair 1:1. In addition to various areas such as the HR or Quiz Corner, there was a live format in which talks were broadcast via livestream. Here, topics such as the importance of AI in the automotive industry were discussed. The press conference was broadcast this way as well. The entire implementation of the virtual trade fair booth was completed in less than 6 weeks.
My responsibilities
Concept assistance, 3D animation & rendering, interface design, fullstack development.
Part of the content concept for the digital booth
Planning of the user journey & implementation of the interface design
Modeling, shading and lighting of the booth and its environment with Cinema 4D and V-Ray
Rendering post-production and preparing for web
Development of the application using Angular and Firebase
Deploying the application using Firebase Hosting.
Concept, booth design, graphic walls, camera movements & placement renderpeople
Me Colleagues
Live Sessions
During the entire IAA, 7 different topics were broadcast live from the stage of the CARIAD booth. In addition to a classic livestream on all social media channels, visitors had the opportunity to access a 360° camera on stage to get a more immersive feel. We also installed a display showing real-time viewer numbers.
Highlights
In addition to the booth and information about CARIAD, we offered many other features, such as the Quiz Corner, where you could create your own CARIAD wallpaper and take part in a raffle after successfully completing the quiz. In the HR corner, guests could read about working at CARIAD and all open positions. This, as well as the CARIAD experience developed by an external service provider, was presented at our booth as well as onsite. Last but not least, we had the Board Talk area where you could ask the management questions in a pre-recorded interview.
HR Corner
Quiz Corner
CARIAD Experience
Board talk
Complete run through